DevRel talks

Why some community initiatives fail to engage; Erica Hanson reveals practical strategies from her experience at Google and Flutterflow that build lasting in-person communities.

How Qualcomm uses GenAI in developer relations shows a transformative approach to engaging third-party developers and expediting support processes.

Why free events often struggle with attendance and engagement; Jolo reveals how strategic email marketing increased conversion rates to 35%.

How to visualize the internal structures of DevRel programs reveals a model that enhances cross-functional collaboration and boosts stakeholder engagement.

What to do in a crisis: learn how individual contributors can plan effectively and lead through uncertainty in DevRel roles.

AI is rewriting the DevRel playbook: this panel shows how discovery, docs, and developer education are evolving fast.

Why DevRel should care about bugs: Eric explains how great bug reports build trust and speed up real fixes.

AI agents are now your developers’ developers — so what happens when they start choosing which tools to use?

Why DX teams fail at impact: hear how overvaluing visibility and “bling” weakens real business results.

Running a student programme isn’t about promotion—it’s about empathy, honesty, and helping students help each other.

Emily argues that even the vaguest feedback can be valuable, if you know how to read between the lines.

Proving DevRel’s value gets easier when you measure humans, not hits."